Frequently asked questions
What is Eatphoria?
Eatphoria is a UK-based quick-service multi restaurant (QSR) franchise group that owns and operates a portfolio of complementary food brands, led by Wraps & Wings as its core concept, all strategically designed to run together from a single kitchen using the same equipment and team, enabling franchise partners to serve multiple day parts and target audiences while maximising efficiency, scalability, and profitability.
Which brands are part of Eatphoria?
Eatphoria’s portfolio includes a range of halal food brands designed to serve different day parts and customer preferences:
– Wraps & Wings: the flagship brand offering wraps, wings, burgers, and grilled chicken
– Eggsquisite: an all-day brunch concept focused on breakfast classics, pancakes, eggs, and indulgent daytime favourites
– Holy Bagel: a premium bagel brand serving freshly prepared, filled bagels tailored for breakfast and lunch occasions.
– Mad About Doner: a late-night doner concept catering to evening and post-midnight demand with bold, street-food flavours.
– Dim Dum: Korean street-food inspired dishes serving bold dishes
– Licensed brands such as renowned American ice cream brand Baskin Robbins
Are Eatphoria brands halal?
Yes. Eatphoria’s core brands, including Wraps & Wings, use halal-certified ingredients and approved suppliers. The group maintains strict sourcing, quality, and compliance standards to meet the needs of halal-conscious customers.
Is Eatphoria a franchise business?
Yes. Eatphoria is a halal multi-brand food franchise group operating across the UK. If you’re interested in opening your own franchise, you can submit an enquiry via our “Become a Franchisee” page.
How do I become a franchisee?
Submit an enquiry online and a member of the Eatphoria team will contact you to arrange an initial discovery session. This is where we learn more about you, introduce the brand, and outline the opportunity. From there, we guide you through a clear, structured onboarding process:
– Brand discovery and business overview
– Territory planning and site selection
– Franchise documentation and due diligence
– Comprehensive training program
– Store launch support and ongoing operational guidance
Eatphoria’s process is designed to be transparent, supportive, and commercially focused, ensuring every franchisee is set up for long-term success.
What makes the Eatphoria franchise model different?
Eatphoria’s multi-brand, shared-kitchen model allows franchisees to run several food brands from a single kitchen. This increases revenue potential across breakfast, lunch, dinner, including delivery while maximising utilities and staff costs. Franchisees benefit from tech-driven systems, operational support, and structured training.
What operating model does Eatphoria use?
Franchise FAq
What is the total investment required?
Total investment varies by site size, location, and brand mix. As a guide, a full dine-in Eatphoria restaurant typically requires around £250,000 to open. Franchisees generally need 40% liquid capital, with the remainder funded through our lending partners, helping de-risk the investment and improve affordability.
What are the ongoing fees?
Franchisees pay a management service fee and a marketing contribution. These support national marketing, brand development, technology, menu innovation, and ongoing operational support.
What support do franchisees receive?
Eatphoria provides full end-to-end support, including:
– Business planning and financial modelling
– Site sourcing, demographic analysis, and property negotiation
– Store design and fit-out guidance
– Full operational, brand, and leadership training
– Launch planning and on-site opening support
– Ongoing training, marketing support, and performance reviews
– Access to an experienced franchise support team whenever needed
What is the franchise recruitment process?
Our structured process ensures both sides make an informed decision:
1. Initial discovery call
2. Business plan review and financial modelling
3. Store visit and brand immersion
4. Meet the senior team
5. Introduction to funding and property partners
6. Legal review and franchise agreement
7. Site search and approval
8. Training, build, and launch
How long does it take to open a store?
Timelines vary based on site availability and legal processes. A realistic timeframe is:
– 3–6 months for legal work, site search, negotiation, and approvals
– 6 weeks for build and fit-out once the site is secured
What returns can I expect?
With the right site, team and execution, a well-run dine-in restaurant can target £1.5–£1.8m cumulative EBIT over a ten-year term-certain lease. This is a forecast benchmark, not a guarantee, actual results will vary by location, trading conditions and operator performance. Financial details are available during the business-plan stage of the discovery process.
Can I operate multiple locations?
Yes. Multi-site applications are actively encouraged. We support operators who understand economies of scale, shared staffing, and territory development. Structured territory planning is available for franchisees looking to grow.
Do you help with site selection?
Yes. We assist with demographic analysis, footfall assessment, and commercial negotiations to ensure the site meets brand and operational requirements.
Do I need hospitality experience?
Not necessarily. We look for commercially minded operators with strong people leadership and the ability to follow proven systems. Hospitality experience is helpful but not essential.
