YOUR KITCHEN, OUR BRANDS, THE RECIPE FOR SUCCESS.
MULTI BRAND, ONE VISION.
Eatphoria is the multi-brand quick service restaurant group behind Wraps & Wings. Founded in 2014, Wraps & Wings is a UK-born concept serving wraps, wings, burgers and grilled chicken, and has become one of the country’s fastest-growing casual dining success stories.
Franchising with Eatphoria means operating a Wraps & Wings restaurant as your core brand, while behind the scenes, the same kitchen also powers a portfolio of delivery-only brands enabling you to serve all day-parts, without added complexity. This isn’t franchising as you know it, it’s a scalable model built to help operators grow profitably.
A new era of franchising. A euphoric way to operate. An Eatphoric way to scale.
Who we are, today.
Established
in the UK
10+ years of franchise experience
50+ locations
across the UK
Over 1m customers
served every year
How eatphoria works
We offer three flexible franchise models designed to maximise ROI and adapt to any market: a dine-in restaurant, a takeaway unit and a brand licensing model, all supported by delivery.
Plug & Cook systems
Turnkey operations that streamline costs.
Multi-Brand Portfolio
Capture multiple day parts, maximising customer reach.
Tech-driven decisions
Data-led menu engineering, forecasting, and supply chain optimisation.
Superior unit economics
Higher sales per site, stronger ROI.
OUR MODELS
DINE-IN
Our Dine-In and Delivery model offers a full-service restaurant experience built around Wraps & Wings powered by Eatphoria.
This format includes a minimum of four additional delivery-only brands, all operating from a single, optimised kitchen.
Key benefits include:
- High-quality food in a family-friendly setting
- Multiple brands operating from one kitchen for maximum efficiency
- Coverage across all day parts, from early morning to late night
- Streamlined operations to improve costs and profitability
- Ideal for high-footfall locations, delivering higher average tickets, repeat visits, and strong brand visibility
TAKE-AWAY
Our Take-Away & Delivery model focuses on speed, convenience, and efficiency, built around Wraps & Wings powered by Eatphoria.
This compact format includes additional delivery-only brands operating from one optimised kitchen, allowing franchisees to maximise sales potential with minimal space and staffing requirements. It’s designed for high-density urban areas or neighbourhoods with strong delivery demand.
Key benefits include:
- Lower initial investment with strong ROI potential
- Additional delivery-only brands for maximum reach and variety
- Compact footprint and efficient operations
- Coverage across multiple day parts to optimise sales
Brand Licensing
Our Brand Licensing model allows operators to run Eatphoria brands from existing kitchens, with proven systems and support.
Eatphoria also offers a Brand Licensing model for operators who want to bring one of our brands into their existing operations, including contract catering, universities, pubs, stadia, food halls, and hotels. You can run a multi-brand concept within a single unit covering different day-parts, or focus on one brand for a single day-part.
We provide everything you need to launch and run the brand successfully, including efficient menus and recipes, high-quality halal ingredients, full brand guidelines and digital assets, training materials, operational standards, and ongoing support.
We are looking for contract caterers, in-house university caterers, and purchasing organisations ready to bring Eatphoria brands into their operations.
Powered by our intelligent, platform-driven operations that ensure efficiency, scalability, and consistency. Every location is built to optimise space and performance while maintaining the vibrant, welcoming atmosphere that defines our brand.
OUR BRANDS
Let‘s grow together.
Smart support, accessible investment, and data-driven operations make us a multi-brand platform built for growth.
Whether you are opening your first site or scaling your portfolio, our model is designed to adapt and grow with you.
More than a franchise: we are a growth system powered by hands-on training, ongoing support, and real results.
“Since opening my first Wraps & Wings, I’ve grown sales by 11%. The Eatphoria team guided me on operations, supply chain and marketing. This is crucial to feel like I’m not alone in this business.”
Kamrul, Eastcote.
Multi site operator.
“Multi-brand kitchen model means I can run 5 brands in one location with no extra staff and no duplicate costs. My operating costs dropped by 15%, and margins improved by 8%. That’s profitability.“
Vaqas, Olympic Park
“Our margins are healthier thanks to shared kitchens and streamlined supply chains. Eatphoria’s multi-brand model is innovative and profitable.”
Hussain, Uxbridge.
Multi site operator.
“Eatphoria’s approach is unique. We share ingredients, equipment, and staff across multiple brands. That efficiency means I can offer more variety without increasing costs.”
Shazad, Greenwich.
“Eatphoria’s approach is unique. We share ingredients, equipment, and staff across multiple brands. That efficiency means I can offer more variety without increasing costs.”
Zahid, Worcester.
