YOUR KITCHEN, OUR BRANDS, THE RECIPE FOR SUCCESS.
MULTI BRAND, ONE VISION.
Eatphoria is the quick service restaurant group behind Wraps & Wings. Founded in 2014, Wraps & Wings is a UK-born concept serving wraps, wings, burgers and grilled chicken, and has become one of the country’s fastest-growing casual dining success stories.
Franchising with Eatphoria means operating a Wraps & Wings restaurant as your core brand, while behind the scenes, the same kitchen also powers a portfolio of delivery-only brands enabling you to serve all day-parts, without added complexity. This isn’t franchising as you know it, it’s a scalable model built to help operators grow profitably.
A new era of franchising. A euphoric way to operate. An Eatphoric way to scale.
Who we are, today.
Established
in the UK
10+ years of franchise experience
35+ locations
across the UK
Over 1m customers
served every year
How eatphoria works
Plug & Cook systems
Turnkey operations that streamline costs.
Multi-Brand Portfolio
Capture multiple day parts, maximising customer reach.
Tech-driven decisions
Data-led menu engineering, forecasting, and supply chain optimisation.
Superior unit economics
Higher sales per site, stronger ROI.
OUR MODELS
We offer two flexible franchise models designed to maximise ROI and adapt to any market: restaurants and brand licensing all support delivery
RESTAURANT
Dine-In and Take-away restaurants built around Wraps & Wings, plus 5 delivery-only brands from one optimised kitchen.
Key benefits include:
- Best for high-footfall sites
- Strong ROI potential
- Higher average tickets & repeat visits
- All-day day-part coverage
- Menus, recipes & halal products included
Brand Licensing
Run Eatphoria brands from your existing kitchen.
Key benefits include:
- Dark Kitchen/Virtual Brands
- Independent Businesses
- Contract catering & universities
- Pubs/Bars, stadia, permanent pitch food hall operators
- Hotels & leisure
- Menus, recipes & halal products included
OUR BRANDS
Let‘s grow together.
Smart support, accessible investment, and data-driven operations make us a multi-brand platform built for growth.
Whether you are opening your first site or scaling your portfolio, our model is designed to adapt and grow with you.
More than a franchise: we are a growth system powered by hands-on training, ongoing support, and real results.
“Since opening my first Wraps & Wings, I’ve grown sales by 11%. The Eatphoria team guided me on operations, supply chain and marketing. This is crucial to feel like I’m not alone in this business.”
Kamrul, Eastcote.
Multi site operator.
“Multi-brand kitchen model means I can run 5 brands in one location with no extra staff and no duplicate costs. My operating costs dropped by 15%, and margins improved by 8%. That’s profitability.“
Aminul, Watford
“Our margins are healthier thanks to shared kitchens and streamlined supply chains. Eatphoria’s multi-brand model is innovative and profitable.”
Hussain, Uxbridge.
Multi site operator.
“Eatphoria’s approach is unique. We share ingredients, equipment, and staff across multiple brands. That efficiency means I can offer more variety without increasing costs.”
Shazad, Greenwich.
“Eatphoria’s approach is unique. We share ingredients, equipment, and staff across multiple brands. That efficiency means I can offer more variety without increasing costs.”
Tahir, Canary Wharf
